top of page
Jen and Josh. Pic by BriAnne Wills.

Hi, I’m Jennifer Van de Kieft

​​For as long as I can remember, cats have been the heartbeat of my home. I grew up in South Brooklyn watching my father—a social worker who carried cat food to every job site—treat neighborhood strays with the same compassion he showed his clients. That legacy of advocacy stayed with me.

 

In 2018, I left a long career in social services and law to advocate for cats full-time. I founded Cat Advocate to turn my lifelong passion into a professional mission. Today, I combine my background in Psychology with advanced feline certifications to help guardians navigate complex behavior issues.

 

While I am trained in all aspects of feline behavior, I specialize in nutritional/feeding issues and the often-stressful challenge of house soiling. My goal is to bring harmony back to your home using evidence-based techniques and a calm, mindful approach.

 

I live in Brooklyn with my husband, my son, and our five "enlightening" rescues: Luke, Lily, Josh, Maya, and Oscar. When I’m not consulting, you can find me on a yoga mat (got certified as a yoga teacher in 2024) or volunteering as a behavior expert for Brooklyn Animal Action.

Certifications

Animal Behavior Institute Certified Professional
Certified Advanced Feline Training Professional
Certified Feline Training & Behavior Specialist
Certified Pet Nutrition Coach
through the North American Veterinary Community
Fear Free Animal Trainer Elite Logo
Certified Fear Free Animal Trainer

Memberships

PPG Member Badge_Proud Member
"PPG promotes the use of positive operant and respondent training methods, both personally and professionally, and holds that all training should be conducted in a manner that encourages pets to enjoy the process, which will, in turn, lead them to become more confident and well-adjusted pets."
IAABC Supporting Member
"The International Association of Animal Behavior Consultants believes that high-quality, science-based behavior modification for companion animals should be accessible to everyone."

Certificates & Courses

Feline Confident Pattern Games Certificate.jpg
Natural Animal Nutrition Certificate
​
College of Integrative Veterinary Therapies
The Science of Feline Introductions
​
IAABC
Feline Inappropriate Elimination Certificate
Illlis Animal Emotions Certificate
Badge Living and Learning with Animals Certificate

Media Interviews

Image 12-13-24 at 9.11 AM.jpeg
PetMD by Chewy.jpg
Image 5-31-25 at 12.36 PM.jpeg
Image 5-31-25 at 12.35 PM.jpeg
Jen and Josh. Pic by BriAnne Wills.
bottom of page